Case study of Swatch - 275 Words

Case study of Swatch (Case Study Sample) Content: Case study of SwatchYour nameName of ProfessorSchool affiliationDateIntroductionThe watch industry has undergone tremendous changes over the years. Traditionally, the value of a watch was determined by the number of precious stones it contained. Furthermore, it was highly mechanical. Today, however, watches have been digitalized and the importance that was attributed to precious stones has declined considerably. The cost of these watches consequently went down as a result of reduced emphasis on the incorporation of precious stones. It is worthwhile noting that the invention and distribution of watches was initially monopolized by Swiss industries. While this has changed over the years, the Swiss industry has been working towards regaining its long lost glory. The Swatch (A combination of Swiss and Watch) was a low cost watch introduced by Nicolas Hayek. This was after the merger of two leading Swiss watching making companies ASUAG and SSIH. ASUAG was a holding company which had over one hundred separate companies within it while SSIH was a watch making company started in the 1980s. The merger of the two was as a result of the low performance of their watches, an issue which was attributed to the emergence of low cost digital watches by its American and Japanese competitors. This low performance led to insolvency and thus the need to do away with some of its priced brands. Hayek however intervened and suggested that the two companies merge instead. He was made the CEO of the merged entities. In order to fight competition and remain relevant in the market, Hayek was tasked with coming up with a low cost brand. The Swatch was thus invented. This brand faced numerous challenges such as the use of plastic casing which was highly controversial. Swiss watches were known to be encased in the most expensive metals and therefore the use of plastic suggested that the long standing reputation for Swiss watch making industry would be compromised. Secondly, H ayek was keen on embracing vertical integration where building and assembly of the watches was to be done in Switzerland. The effect that this would have would be the reduction of production costs associated with Swiss watches. This would prove to be a challenging task considering the high quality of materials that was used during building and assembly of the watches together with the cost of the manpower involved. Nevertheless, Hayek was able to overcome all these challenges and in its first year of sales, while anticipating at least 50,000 sales, the company made over 200,000 sales in the United Kingdom alone.Strengths and Weaknesses Swatch faces quite a number of strengths and weaknesses, all of which have defined its growth and development over the years. Notably, its strengths have overweighed its weaknesses and that is why it is one of the leading watch brands in the world. To begin with, the swatch has a cost advantage over its competitors and also over its differentiated bra nds. Being a low cost product, it has been able to maintain a grip in the watch industry while targeting middle class individuals. Furthermore, it has been able to consolidate the attention of the upper-middle class youth who make up the majority of its consumers. Its cost advantage has been further enhanced by its brand. Swiss firms have been known all over the world to be the best watch producers. Being based in Switzerland and all aspects of its production also based in Switzerland, it has been able to take advantage of this market aspect. Some of its competitors come from Japan and America which are not essentially known for watch making as compared to Switzerland.Innovation is also one of its strengths. Before low cost watches were invented, it is important to note that it was in Switzerland that the Quartz, which was later adopted by Japanese firms, was invented. The Swatch is based on the Quartz framework which suggested advancement in technology. As mentioned earlier, Swiss watches were mainly mechanical. The quartz however makes use of integrated circuits whose functionality could be advanced. This advancement could be in form of incorporation of stop watches, calculators, ability to show dates and days of the week among others. Also, the fact that the swatch could be worn on a wrist marked a new beginning in watch technology. This kind of innovation made the swatch stand out and gain competitive advantage over its competitors. Other innovations attributed the swatch include scented watches and see-through watches. Apart from the above mentioned strengths, others include its leadership in market shares, customer loyalty and its strong financial position.In regard to its weaknesses however, the swatch faces risks of imitation. Being a market leader, the swatch has become a target for imitation by cheap prototypes. This has been fairly witnessed in China where cheap and low-quality swatch imitations have been developed. The risk of imitation, especially when the imitated products are of low quality is that the original brand risks losing customer loyalty as it becomes increasingly difficult to differentiate original from imitated products. This has further slandered its name. Secondly, some of its branding and advertising initiatives have not been successful. This is in regard to the evolving world where advertising is taking a more empirical approach. In connection to this, the ever developing technology is also posing a great risk to swatch. For instance, with the introduction of mobile phones, people are less attracted to watches. Mobile phones come equipped with features for time and thus the need to own a watch is no longer necessary.External EnvironmentSome of the opportunities for the growth and development of the swatch include its ability to diversify. Since it has incorporated technology in its development, it can further exploit this channel to provide differentiated products with advanced features for specific purpose s. For instance, with mobile telephony being the next definitive step in technology, the brand could consider incorporating mobile telephony features. Secondly, there are emerging markets in Asia and Africa. Being a low cost brand, it could pursue the growing markets in Asian countries such as India. Africa has also been established as not only a source for raw materials but also a market for products. Therefore, it could consider venturing into such areas. Competitors such as Timex are posing significant threats to the development of the brand. This is because Timex also has a low cost product targeting the youth. The youth are known to be trendy and therefore any competitor who would come up with a stylish feel and trendy product, he could easily win over the youth. This threat could mean that swatch has to ensure that it is abreast with the latest technological as well as fashion trends, an initiative which could be costly. Lastly, economic factors such as recession could see it lose its market to its competitors providing even cheaper products. Furthermore, recession could lead to minimal returns while increasing cost of production and thus run it into losses. These are some of the main threats facing the brand.With the above strengths, weaknesses, opportunities and threats faced by swatch, it would be worthwhile noting that it still has an edge over the rest. The fact that the swatch has been digitalized, its features can therefore be expanded and thus keep abreast with changing technology. Also, having years of an established brand name, it could easily retain its market share provided that it arrests its challenges of imitation. Imitation erodes its brand name and if it could find a way of overcoming this, then it would not only secure its image but it would also regain its lost revenue through imitations. In this regard therefore, the swatch is a young and promising brand which could be diversified and thus portent success in the future.Swatch Strategy Swatch is a firm responsible for the development and sale of watches. It is in the lifestyle and retail category tasked with selling youthful and trendy watch designs. The company slogan is Time is what you make of it; Fashion that ticks. This serves to emphasi...

An Evaluation Of An Assessment Of The Boy s Cognitive,...

To illustrate, a 3-year-old boy at UCP-OC was initially seen to have an evaluation, conducted by a licensed occupational therapy. The evaluation consisted of an assessment of the boy’s cognitive, gross motor, oral motor, and fine motor areas. The scale used in the field is known as the Bayley Scale. The boy was assessed and was found to have a cognitive age of 24 months. He then received a variety of interventions to combat low muscle tone, don and doff clothing (putting shirt on, putting socks on), pincer grasp goals, and other goals including, crossing over midline while handwriting, and other fine motor performance areas. A typical session included the use of ADL’s (activities of daily living) to practice dressing, slides, ball pits,†¦show more content†¦However the other majority of the DS children were able to reach their desired skills with occupational therapy treatments. Similar results were seen in self-care skills (Frank, and Esbensen, 2014). A small percentage of DS children were able to reach the same level of their peers (in self-care skills), but majority of DS children required some form of occupational therapy to meet their individual fine motor and self-care skill goals. An additional discovery was made during the study that concluded that all DS children in this particular study mastered cutting skills, and dressing skills at a later age than typically developing peers (Frank, and Esbensen, 2014). The results of this research study reinforce the importance and need for occupational therapy. Individuals with DS require the assistance of occupational therapists, because it allows them to gain fine motor and self-care skills, both of which are a part of normal daily functioning. Another common population occupational therapists see are non-special needs individuals, and needs from this diverse population can vary. A common issue seen among non-special needs children are problems related to feeding. 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The two peaces of poetry I have studied by Seamus Heaney...

The two peaces of poetry I have studied by Seamus Heaney include Follower and The Early Purges. Heaneys poems both relate back to his younger, adolescent life. In the poem Early purges, he describes young kittens being drowned on the farm. His maturity is shown when he says with perception, And now, when shrill pups are prodded to drown, I just shrug, Bloody pups . But we are shown that he is still careless now, as well in a casual way by saying I just shrug. He is also unsympathetic, and justifies his actions like Dan. He is now older, looking back and changed. The language used by Heaney also expresses the fact that little was thought of these so-called nuisances. He says they are slung and Dan Taggart†¦show more content†¦But the fear came back. In this particular occasion, the full stop emphasises a space of time where Dan had no regret of what he had done with no disgust, but suddenly the opposite is true over a moment in time. A couple of vicious verbs used in this same stanza, are sickening tug, which shows that Dan was sickened by things that he had done with his violent actions. I think that the up until the final two verses, Heaneys outlook is that of a young boy, who doesnt understand why something so cruel should happen. Heaney then shows his maturity again by showing his understanding that the kittens, or pests, did actually have to be removed. In the final stanza, a feeling of regret still takes place where he is trying to convince himself that he did the right thing and that the kittens are better off dead than alive. Overall in this poem, it is made up of 3 simple line stanzas, where the first and third lines rhyme. In the poem Follower,the voice is of the son. He is speaking about his father who he looks up to and admires. The poem starts with the lines My father worked with a horse-plough, his shoulders globed like a full sail strung. The image given to us immediately is of a large piece of machinery controlled by a large a powerful man. We are told his shoulders are like a full sail strung, so straight away I think of a large yacht sailing at great speed and nothing can stop it. I thinkShow MoreRelatedPoems Comparison Essay examples2477 Words   |  10 Pagesï » ¿ICCSE ENGLISH LITERATURE POETRY COURSEWORK In the poems you have studied a recurring theme is that of ‘loss’. This can take many forms: death; identity; hope or loss of innocence Discuss the poets’ treatment of any aspect of the theme of loss in at least 6 of the poems you have studied. A minimum of 3 poems should be taken from the anthology. Poems for discussion: In detail - Prayer Before Birth (Louis MacNeice) - Do not go gentle into that good night (Dylan Thomas) -

Competitive Analysis on Cinema Industry

Question: Discuss about the Competitive Analysis on Cinema Industry. Answer: Introduction: The Australian cinema industry has been experiencing the robust growth in recent years. Since 1980, the number of cinema screens has risen more than 150%. From 1980 to 2015, the cinema screens have increased 829 to 2080 (Sereen Australia, 2016). By analyzing the business report published in 2015, among 2080 screens, 1179 screens are digital screens. The number of screens is being increased every year, which indicate the expansion of the particular industry in an efficient manner. In this context, the external environmental analysis on the cinema industry has been discussed along with the competitive analysis. On the second part of the assignment, the competitive advantages of Hoyts cinemas have been highlighted in a detailed manner. The particular discussion has also included the analysis of companys key resources, capabilities, and competencies. External Environment analysis-Macro and Industry Level (Cinema industry) PESTEL analysis: Political: There are several laws for the cinema industry in Australia. According to the Australian government, the National classification guideline for films needs to be followed by the film makers to produce and present the films to the market. Moreover, the classification guideline for publication along with the authorization also creates boundaries for the cinema industry in Australia. In this context, the political factors indicate the tax policies, labor law, environmental law, trade restrictions, tariffs and political stability (Murray, 2012). The Australian government has been contributing the cinema industry in enhancing the business opportunities in an efficient manner. Due to the political legislations, the cinemas have faced challenges in expanding the business into the international market. Consequently, the organization would not be able to accumulate the high sales revenues from the market. It has been seen that the limited global presence is responsible for the limited market s hare (Crane, 2014). Hence, it can be assessed that without political support, the organization would not be able to experience the profitable outcome. On the other hand, the cinemas pay high taxes to the Australian government. Subsequently, it facilitates in strengthening the national economic development. Economical: The economic factors include the economic growth, interest rates, exchange rate and the inflation rate (Dunleavy Joyce, 2012). The taxation changes need to be done in order to enhance the industrial growth in an efficient manner. The Australian government would decrease the tax percentage so that new development can be happened in the particular areas. After decreasing the taxation on the film industry, more new ventures will start producing films in Australia, which would adversely facilitate the government in enhancing the national economic strength. On the other hand, the economic crisis can affect the particular industry in enhancing the business opportunities in an efficient manner. Due to the economic crisis, most of the new organizations face challenges in producing more productive films in Australia. By analyzing the annual report of the organization, it can be assessed that the company earned the gross sales of $417 million in 2013-2014. The huge profit margin facilitates t he organization in enhancing the economic growth of the country. There are also some issues related to Australian foreign trade deficit. Besides this, the rising cost of the advertisement has created challenges in executing the business in an efficient manner. The inflation rate in the Australia was 2.0 percent to 3.0 percent on average in 2016 (Cunningham Silver, 2012). On the other hand, the changes in the Australian Taxation system have created difficulties for the Cinema industry in enhancing the business opportunities in an appropriate manner. Social: Over the past few years, the entertainment values have increased in Australia. Hence, it provides adequate opportunities to the cinema organization for experiencing the high growth in the business. For example, the Hoyts industry has been operating 450 screens across both Australia and New Zealand (Hoyts, 2016).Due to the high social demand; the Hoyts cinemas have been experiencing enhanced sales revenues in the business. On the other hand, the increasing influence of the internet has improved the social life. Besides this, the increasing importance of the work-life balance would also facilitate the organization in including extra business tools. There are some positive and negative impacts of cinema on the society. By discussing the positive impacts of cinema on society, it can be assessed that the cinema often provides social messages to the society so that it could improve the culture of the society. Besides this, due to the cinema industry, many societal people get opportunities for being employee of the industry. Consequently, it indeed facilitates in reducing the unemployment issues. On the contrary, there are some negative impacts of cinema industry on the society. For example, some cinema spreads violence among the young group of people in the society. Hence, it ruins the normal living. Technological: Over the past decade, the cinema industry has experienced many technological implementations. Consequently, the demand of the cinema industry has changed. For instance, the increasing demand for the 3D technology has facilitated the cinemas to bring anew dimension to the cinema lovers (Cunningham, 2013). With the involvement of the technological implementation, the cinema industry has experienced the high sales revenues. For obtaining the profitable outcome from the business, most of the cinema companies in Australia have included digitalization method for filming. In a recent business report, it has been published that the out of 2080 cinema screens, only 1179 screens are digital (Sereenaustralia.gov.au, 2016). Hence, it can be identified that the Australian government needs to focus on developing the cinema industry so that it could deliver high revenue in return. Ecological: Environmental issues are associated with the global warming. Moreover, it also includes other factors such as weather, climate, and climate change (McKenzie Walls, 2013). It may damage the industry. Without having the appropriate weather, the cinema cannotbe shot in a proper manner. Subsequently, it creates challenges for the cinema industry to produce more films for enhancing the business opportunities within the short timeline. Legal: Sometimes, the licensing issues create challenges for the cinema industry to experience the profitable outcome in an efficient manner. Due to the legal issues, the cinema industry in Australia has been facing difficulties in retaining the high sales revenues (Turner, 2013). On the other hand, most of the cinema companies in Australia have been facing challenges in operating their business in the foreign market due to the legal barriers. Hence, the Australian government needs to develop these key highlighting areas of the particular industry. Figure 1: Growth of Cinema Screens in Australia (Source: Sereenaustralia.gov.au 2016) Porters five forces analysis: Threat of new entrants: HIGH Due to the high demand for the entertainment, the threat of new entrants is very high. In the Australian market, cinema industry has been growing in a robust manner (Connell, 2012). For instance, the cinema screens in Australia have risen by 150 percent between 1980 and 2015. Hence, it can be identified that the cinema industry has been growing in an efficient manner. The screens number has been rising 150 to 175 per year. The enhanced demand for the entertainment indicates the high threats of new entrants to the existing cinema organization. Due to the significant economic crisis, most of the new entrants face challenges in establishing their business in the market. Besides this, the reputation of existing company would create difficulties for them to obtain high sales revenue within the short timeframe. Moreover, it becomes difficult for the new entrants for grabbing enhanced technological access and proper location for the business. although the new entrants are increasing in numb ers, they have to face several challenges at the initial stage of business establishment. Bargaining power of Suppliers: HIGH Bargaining power of suppliers is high, due to the low number of cinema screens available in the country. The suppliers are the distributors of the films. Due to the high demand of cinema screens, most of the companies have to bargain with the movie distributors. Sometimes, the distributors demand high amount due to accumulate high profit from the movies. Due to the low number of screens, sometimes, the low budget movies face challenges in obtaining the adequate number of cinema screens (Danaher Waldfogel, 2012). Technology also indicates unusual competitors of the particular industry. Although the bargaining power of the supplier is high, they also might face challenges for retaining their high demand due to the low infrastructures of some cinemas located in the nation. Sometimes, the distributor has to decrease their demand for distributing the 3D movie prints, as the half of the Australian cinema screens are yet to be digitalized (Cartwright, 2013). Threats of substitute: LOW The substitute of the cinema industry is theaters, drama, and other acting activities. Over the past few decades, the demand of the theaters has significantly decreased. In these days, most of the audiences prefer cinema for getting entertained rather watching the theaters. However, the Australian government has been providing adequate support to the theaters and drama companies for retaining the tradition in an efficient manner (Mould, 2014). On the other hand, the substitute of the cinema indicates other fun activities including street plays, stage performance, etc. Hence, it can be assessed that the increasing demand of the cinema industry plays an integral role in decreasing the threat of substitute. Bargaining of power of buyers: HIGH The bargaining power of the buyer is immense, as there is no switching cost for the audience to change the cinema hall at any point of time. Due to the high bargaining power, most of the cinema halls try to uphold the decent pricing policy (Khoo, Smaill Yue, 2013). On occasion, the cinema theaters provide adequate discounts to the customers for enhancing the profit margin within the short timeframe. Consequently, the audiences obtain high opportunities to change the option easily. On the contrary, it creates a competitive situation in the market, where every cinema company tries to deliver the best possible services at an affordable cost. Rivalry among existing: HIGH In the global platform, the entertainment industry has been experiencing the immense growth due to the increasing demands. Hence, the new cinema companies have to face huge challenges in executing business into the existing market. There are some groups of cinema rule the Australian entertainment market. For instance, the Hoyts group is the second largest cinema chain in Australia. It has more than 450 screens across Australia. Consequently, it has high brand value in the entertainment industry (Hoyts, 2016). Most of the new cinema organizations face difficulties in enhancing the business opportunities within the short timeframe. At the initial stage of the business, the organization could face achallenging situation in engaging the audience. Over the past few years, the competition in the Australian cinema industry has risen. Besides Hoyts group, there are other cinema organizations including Wallis Cinemas, Palace Cinemas. Consequently, it indicates the high chance of rivalry for n ew entrants. Figure 2: Porters Five Forces on Cinema industry (Source: Created by author) Analysis of the firms Key resources, capabilities, and competencies: Hoyts Cinemas Key resources: The Hoyts is an Australian group of companies. It includes the Hoyts Exhibition, HoytsKiosk, and Val Morgan. By discussing the key resources of the company, it can be assessed that the particular organization includes 450 screens across 40 Australian and 10 New Zealand cinema complexes. It is the second largest cinema chain in Australia. The organization was established on 29thSeptember 1909 (Hoyts, 2016). Hence, it can be assessed that the particular organization has a high brand value in the market. The headquarter of the organization is located in Sydney, Australia. At the initial stage, the particular organization had faced challenges in expanding the business in an effective manner due to the lack of financial resources (de Valck, 2013). However, the continuous growth has facilitated the organization to experience the high growth in the industry. In June 2015, Wanda Cinema Line, the worlds largest cinema chain operator, acquired the organization. Capabilities: By analyzing the recent growth of the company, it can be assessed that the particular organization has high capabilities of making a high profit in future. Hoyts has more than 4000 employees, who deliver their best performance for providing the enhanced experiencing to the audience. It has been reported that the Hoyts has earned $417 million gross earning as of March 2014 (Hoyts, 2016). Hence, it clearly indicates the capabilities of the company. On the contrary, the Australian Taxation Office has evaluated that the company has avoided paying tax. Competencies: The Hoyts has high competencies in enhancing the business opportunities within the short timeframe. By discussing the features of the cinemas, it can be identified that the particular organization has several facilities including Hoyts Lux, Recliner Cinemas, Xtremescreen, Hoyts IMAX, Bean Bag Cinema and D-Box. Hence, it can be evaluated that the organization has included several dimensions of the cinemas for providing enhanced theater experience to the audiences. Feedback- Make heading for Key resources, capabilities, and competencies and use theory to support this from book contemporary strategy analysis by Robert m. grant. By discussing the contemporary strategies in context to the book written by Robert m Grant, it can be assessed that there is a link between the organization and its environment. The firm executes the business based on the goals and values, resources capabilities and structure and systems. On the other hand, the industry environment depends on the competitors, customers and the suppliers. Hence, the idea of strategy shaping an interface between the organization and its environment develops the organizing framework for the competitive strategy analysis. in this context, the goals, values of the Cinema company provides a direction for developing contemporary strategy analysis. The strategy analysis would be focusing on the competitors, customers and the suppliers. Figure 3: The basic frame work (Source: Grant, 2016) Identify the approaches for generating competitive advantages: For obtaining the sustainable competitive advantages, most of the organizations have been focusing on including the enhanced technology. With the involvement of improved technology, the organization could enhance the business opportunities in an effective manner. For example, nowadays, 3d movies have been making extra attraction to the audiences. Hence, new cinema organizations, which do not have the potential technology, could face challenges in enhancing the customers base. On the other hand, the cost advantages is also responsible for the upholding t he competitive advantage in the business. Besides this, the product differentiation is also responsible for making extra advantages for this particular industry. However, the product or service differentiation is largely dependent on the technological advancement. Without including the effective technological tools, the cinema organizations would not be able to obtain the competitive advantages. Hence, it can be assessed that the mix of both cost advantages and product or service differentiation facilitates in upholding the competitive advantages in the business. The Hoyts is the second largest cinema chain in Australia. The organization was established in 1909, nearly 100 years ago. Hence, the organization a huge brand value in the domestic market as well as in New Zealand. The high brand value is its prime competitive advantage that facilitates it in experiencing the high growth in the industry. By analyzing the key advantages of the business, it can be assessed that the particular company has over 450 screens across 40 Australian and 10 New Zealand cinema complexes (Osuri Ghosh, 2012). Besides this, the advertising platform of the company named Val Morgan has been dominating the cinema advertising market with over 95% of market share. Hence, the particular organization has astrong advertising platform that facilitates thecompany in expanding the products and service related information to the large domestic m arket as well as in the international platform including New Zealand. Moreover, the Hoyts is the largest film distributor in Australia. Consequently, it is the biggest competitive advantage of the company, as it facilitates the organization in enhancing the business opportunities in an efficient manner (Doring, 2014). The particular company has been distributing independent films through television, theatrical, and home entertainment channels. Hence, it can be assessed that the competencies of the organization facilitate them in dominating the Australian film industry in an efficient manner. Although the particular organization has high capabilities, it has some competitors including Village, Greater Union, Wallis Cinemas, Place cinemas, etc. However, these competitors belong to the exhibition business. On the other hand, the company has gained themore competitive advantage after the emergence with Wanda Cinema Line, the largest property developer in China and it is the worlds large st cinema chain operator. The Wanda Cinemalines huge financial resource that facilitates the organization in enhancing the business opportunities in an easy way (Bye, 2013). Moreover, it would contribute the organization in expanding the business to the large demographic areas as well as in the foreign market. Internal and external factors shaping up the firms Strategy: The Hoyts group is an Australian group of companies that has several businesses including HoytsExhibition, Hoyts Kiosk, and Val Morgan. By discussing the internal factors, it can be assessed that the organization has adequate financial resources that facilitate them in enhancing the business opportunities in an efficient manner. Over the past few decades, the value of the entertainment has been increasing robustly (Arbuckle, 2013). Consequently, it becomes beneficial for the particular organizations. Hoytsgroup of industry has the high internal strength that enables them in expanding the business to the large demographic areas as well as international market. The prime strategy of the organization is to enhance the sales revenue in both domestic and international market. For achieving the particular goal of the company, the management has focused on their internal opportunities. By discussing the internal strength, it can be assessed that the organization has 4000 full-time employees . Moreover, it engages 450 screens across 40 Australian and 10 New Zealand cinema complexes. The prime advertising arm of the company is Val Morgan, which dominates the cinema advertising market with over 95% market share (Sereenaustralia.gov.au, 2016). It indicates the internal strength of the organization. It allows the organization to take up new strategic approaches for the enhancement of the business in an efficient manner. Besides the internal factors, there are some external factors facilitating the organization in shaping up the strategic implementation. The external factors include political, social, economical, technological, legal and ecological factors. The political factors depend on the Australian market as well as New Zealand market. The organization has been operating its services through domestic market and New Zealand cinema complex. The particular organization is executing its business since 1906 (Hoyts. 2016). Hence, it can be identified that the organization has accumulated adequate financial resources and brand value in the domestic and international market. However, the company has been caught by the Australian Tax Companyfor not paying any tax for the session of 2013-2014. It creates difficulties in retaining the brand values in the market. Over the past few decades, the cinema industry has experienced robust technical change due to the power of invention (Murray, 2012). For instance, the popularity of 3D technology has risen to the extreme limit, and it facilitates the cinema industry to earn a huge amount of revenue from the market. For fulfilling the technological demand, The Hoyts cinemas has included enhanced technologies including Xtremescreen, Hoyts IMAX, etc. Moreover, the Hoyts Exhibition has replaced entire film equipment with the digital cinema equipment within the 18 months of timeframe. Hence, it can be assessed that the management has focused on their strategic implementation depending on the market demand. References Arbuckle, K. (2013). Australian film explores China's obsession with Bordeaux wine.Australian and New Zealand Grapegrower and Winemaker, (595), 22. Barbieri, N. (2012). Why does cultural policy change? Policy discourse and policy subsystem: a case study of the evolution of cultural policy in Catalonia.International Journal of Cultural Policy,18(1), 13-30. Bye, S. (2013). World film locations: Melbourne [Book Review].Media International Australia, Incorporating Culture Policy, (148), 170. Cartwright, W. (2013). Applying the theatre metaphor to integrated media for depicting geography.The Cartographic Journal. Connell, J. (2012). Film tourismEvolution, progress and prospects.Tourism management,33(5), 1007-1029. Crane, D. (2014). 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